Keybusiness Audiovisuais, an audiovisual solutions company for events, celebrated its 20th anniversary in November.
“Celebrating Keybusiness’s 20th anniversary is an incredible opportunity to recognize the company’s legacy, celebrate its achievements, and reinforce our commitment to the future,” says Francisco Mayer, CEO of Keybusiness, in a statement to Event Point.
The company has high expectations for the future, starting with healthy growth—that is, “expanding operations with a focus on innovation, ensuring the sustainability of the business and its ability to adapt to market changes.” This also includes exploring “new markets or segments,” both nationally and internationally, “to increase the client base and diversify revenue streams.”
Francisco Mayer also highlights digitalization and automation, emphasizing the adoption of new technologies “to improve internal processes, offer more efficient solutions to clients, and optimize resources.” Additionally, he stresses the importance of strengthening customer focus by enhancing “our commitment to customer experience” and “personalizing services and products to meet their needs more precisely.”
Building strategic partnerships—establishing “collaborations with other companies, startups, or institutions to drive innovation and create business opportunities”—and attracting, retaining, and developing talent “capable of leading the company towards innovation and operational excellence” are also key expectations for the future.
Ultimately, the audiovisual solutions company aims to “stay ahead of the competition by anticipating industry trends and quickly adapting its business strategy to changes.”
To mark two decades of activity, in addition to a celebratory lunch with all employees, who are “the company’s history,” Keybusiness is launching a new website and investing in communication. “We are creating a digital campaign to share key moments in Keybusiness’s history, showcasing how much the company has grown and adapted over the years,” says Francisco Mayer.
Throughout its journey, Keybusiness has carried out “hundreds of events.” Among them, and when asked to highlight a few, the company’s director first mentions the Vodafone Rally de Portugal, “a long and highly successful partnership with ACP, which places its trust in our brand.” He emphasizes both the audiovisual equipment installed and the technical resources required throughout the competition.
Another standout event for Keybusiness is Rock in Rio, a prestigious national and international event that has been a partnership since its first edition. The company has provided various services, including implementing an internal channel to distribute signals throughout the venue, installing TV monitors and LED walls on the stages, and managing the entire video signal, explains Francisco Mayer.
According to Francisco Mayer, the main challenges currently facing the events industry “can be summarized into three key pillars: technological innovation, sustainability, and changes in audience behavior.”
Regarding adaptation to technology, Mayer states that “the digitalization of events, such as the integration of hybrid platforms and augmented or virtual reality tools, has brought new possibilities but also requires investment and continuous effort to stay updated.” Furthermore, he adds, “the use of data to personalize experiences and measure results is increasingly essential to meet the expectations of participants and sponsors.”
On the topic of sustainability, Mayer points out that “there is growing pressure for environmentally responsible events,” which includes various measures, “from waste reduction to choosing local suppliers and recyclable materials.” However, he acknowledges that “balancing these demands with operational costs is a significant challenge.”
Regarding audience behavior, the Keybusiness director notes that “after the pandemic, people value safety, flexibility, and meaningful experiences more than ever.” He adds that “there is an increasing demand for more personalized, interactive events that provide a clear return on time and money invested.” At the same time, he stresses, “events need to be accessible, inclusive, and engaging,” whether in-person or online.
“I see these challenges as opportunities for growth and innovation, and I believe the key lies in seeking creative and collaborative solutions, involving organizers, suppliers, and the audience so that this collective effort results in impactful and meaningful events and experiences,” concludes Francisco Mayer.
